Observation: Walking the streaming, deliciously fragrant, multicultural and multi-coloured laneways around London's Brick Lane it becomes clear that for many there that may appear radical if placed in the heart of the trading district, this is their normal.
It's both a celebration and a chance to be one of them, if only just for one day (assuming that this isn't your normal).
Opportunities:
- Create a 'just for one day' business where people can live the life of an artist, a street vendor, a city trader or an advertising exec. Just for one day.
- Create a vertically integrated business not along production lines but amongst lifestyle lines. If your customers are middle class go-getters paying off their mortgage and supporting their children, can you add a car dealership or family holiday business. The focus (and value) is on your relationships with your customers, the expertise can be brought (or bought) in.
- Marketing idea: Are you assuming your normal is the same as others? How can you bring along new people to your view of the word, appreciating your product or service?
Photo credit: Jarek Jarosz
Posts
No comments:
Post a Comment