Observation: Puppies are an irresistible force of nature and people flock to them wherever they are.
Opportunities:
- Amongst inner city urbanites (particularly those of 'coupling' age), many pine for a dog but simply can't fit or commit to them. Why not have a 'puppy for a day' service - either a fully fledged rental business or in combination with the a local shelter as a revenue raiser? Surely more puppies would find a home this way too.
- Create a joint project between a pet shelter and local community / mental health groups to enable people who need to connect more to the community to take a dog for a walk, for half a day. It will gently help them interact with others in a safe way.
- Joint project with The Big Issue - creating a calendar images of homeless people and their dogs for sale. Homeless people form unique bonds with their dogs that is clear when you see them cuddled tight together, calm and together as a unit.
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