Day 16: Prettify, don't just stand there

Observation: Hoardings, scaffolding. Essential but often ugly. As people pass by it is like it becomes an invisible part of the landscape.

Surely the upgrade is expensive enough, without losing all value from this clearly very expensive real estate?

Opportunities:

- Hoardings as advertising medium. Cut price hoarding rental in return for use as urban advertising media. I suspect there may be reasons why this doesn't exist already but it does seem a glaring opportunity.

- Of course the number one priority is safety, but why not use the chance to get creative? If entire communities can get colourful, why can't some hoardings and structs? Could this be the point of difference and major marketing vehicle for a forward thinking construction company?

- Be the construction company leading in environmentally friendly scaffolding - use alternate materials such as the bamboo very common in Asia, add in hanging gardens at each level to provide healthy food for the workers or use environmentally friendly scaffolding covers.

- Host creative events in the scaffolding with acrobats and artists - done safely but spectacularly. A great example is this event by Target and The Standard Hotel in NYC. Imagine what the spectacle could be at night and the PR opportunity it would present for that new property?

Why not turn an invisible opportunity into a spectacular opportunity?