Observation: School children always seem to walk home in twos. Girls, boys. Girls in particular start dressing like each other, doing their hair like each other.
The opportunities:
- Promotional idea - for tween brands such as fashion, make-up and media - create a BFF day, limited entry - people can only come in twos! The entire day has two for one offers. Could also be harnessed by products with more emotive moments, from cards to baking mixes and teas - why not create and then own that event each year, tied with a major media partner to make it big?
- New Business idea - A BFF market to teach younger girls and boys entrepreneurial principles, with their own in-built support team?
- Brand learnings - BFFs are great because they celebrate the person we are. How can you celebrate the person your customers are and at least go some way to them liking your brand that little bit more?
Image credit: XO laptops
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