It gives them a clear minimum sale, speeds up the transaction and creates a colourful and impactful display that almost becomes an impulse purchase via the enticingly easy to grab bowl.
It's smart and leaves me with the question, what else could we portion control?
Opportunities:
- Portion control your service business. No more small value, high admin transactions - make your minimum sale a day, a week, $500. If you set the terms up front and show why you are worth it, people will accept it as good business practice.
- Start a fully portion controlled restaurant / eatery - all meals served come in 100cal, 200, 400cal sizes so you can easily manage a healthy diet. Builds on the 100 calorie snack bar trend.
- Make your product or service a deliciously appealing impulse purchase. For example, add a tick box for 5 hours consulting + 1 hour free to your next invoice. Bundle your product with a complimentary one and pitch the bundle to a retailer. Examples include drinks and a snack bar for convenience outlets (a proven successful sales driver), umbrellas + tissues, ice creams + a cooler bag or perhaps you can bundle small business tax advice with doing their personal advice too.
How can you make your product a deliciously bite sized morsel?
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