Look up! A simple marketing idea

Walking along recently I was forced to look up by the contrast of a brilliantly lit building in my area. Amongst the finery of Mayfair the luminescent glow of green, yellow and blue neon tubes draped in windows definitely got my attention.

As did the fact that the very beautiful building is for rent.

Elegant, cool, effective and low cost. Love it.

YOU? What could you do that with a bit of creativity could have a BIG impact?

Dreaming in BIG

Innovation and inspiration can come from any angle. But inevitably they come from dreaming of ideas.

So why dream from the possible?

Why not dream from the seeming impossible?

Why not dream in BIG?

Some great business examples include Kiva, Old Spice (the campaign), Earth Hour and Flickr.

I'm dreaming of you dreaming in BIG and it's making me dream in BIG. Fancy that.

You? What's your BIG dream?

Image and artwork credit: Christo and Jean-Claude