Observation: This is Bingo, but not as we know it. Pumping tunes, dance floor, texta everywhere and people looking like a new breed of child tattooists have gone wild. And some seriously sexy sassy people pumping the crowd. Welcome to the Underground Rebel Bingo Club. These fabulous people have made the ordinary, extraordinary. In main part because they have the balls to do so.
There is so much mundanity around that could be made different with creativity, courage and a little effort. But just for fun, lets look at some of THE most mundane things.
Opportunities:
- Traffic jams - What if the highway company, just for one day, hired a team of themed "entertainment staff". Whilst in traffic they would dance, walk and skip through the crowd (safely) and introduce people to others in the car next door, do a dance routine or teach people funny phrases in other languages? What if we made it an everyday thing - putting digital screens up in the lead up to the toll booths with different things - one day it could be funny quotes, one day learn an italian word - or even for one month - with prizes for people most improved at the end of it?
- Putting out the rubbish - What if just for one neighbourhood, the dustbin quietly swapped all the bins as they were emptying them with personalised ones for that family, with an art series from a local artist or left a big herb pot plant beside each bin + a card with recipes for that plant? (similar to the SpainAir great example of delighting Christmas travellers)
- Cleaning - Why not make a new type of oven cleaner that smells like just-baked apple pie? Or do a gift with purchase promotion that has music from different kinds of holidays so at least you can dream of being elsewhere and enjoy the sounds of it whilst cleaning?
What is your most mundane thing? How could you make it better?
Posts
No comments:
Post a Comment