Observation: Clothing stores selling books and home accessories. Stores are helping people achieve the next step of someone living their brand lifestyle. In the process they bask in the reflected cool of stylish design books and gain additional revenue.
Opportunities:
- What is your next step for the lifestyle you provide? If you're a financial planner - why not (partner) to provide your clients a taste of staying in deluxe accommodation or travelling to exotic locales? If you have a cake making business why not provide cake making lessons or gorgeous party crockery to display the cakes?
- What lifestyle have you noticed people dreaming about and how can you create a business to help people experience and live it? For example, what about a millionaire for a day events business, a country estate owner weekend escape or artist retreat?
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