Observation: We're still using powerpoint. People absorb information in different ways - visual, aural and through other senses. So, it makes sense that people still have visual aids when they speak.
However, I can't help being a little disappointed when the first slide comes up, particularly at a creative event.
Next time - give me a campfire if you are going to be telling stories!
Opportunities:
- Retailers - let your suppliers in. Let them hold meetings in your aisles to show their sales team and marketers exactly how things work in store, with customers. They can't help but understand your needs and those of your customers better that way.
- Start a small business called Raconteur. Specialising in...presenting the heart of your story. Imagine, you may be the numbers guy and need to point out some key issues. These people will for a small fee give you ideas or help you put together a killer communication to highlight what you need people to act upon. It might be a video from the shop floor, a gathering in the middle of the factory with the production manager pointing to the issues. Or it might be dressing all in red to get the point across.
- Say less.
- Create a game where by people participating they understand the key issues and opportunities you need them too and end up coming back to you with key messages and solutions.
What would you do differently?
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