Observation: Giving in several forms: dog biscuits in the cafe for any puppies, a hand-written welcome given for candidates at a recruiter and a free croissant with your morning coffee at a Soho cafe.
Each of these delighted me and made me want to come back. A direct correlation from giving to ongoing business.
Opportunities: Essentially all versions of giving. It can be a word of welcome, a personal introduction, a reference, a bonus product or that extra accessory to go with an outfit.
Let me know how you go!
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