When working with under pressure for immediate sales results, it's simplest to go back to what we know. The promotions and channels you know have delivered previous sales results. Something is better than nothing.
When under pressure, pointing at something takes the pressure off us.
But what if there are other ideas that could deliver even stronger results? Are we sacrificing the ability to keep challenging, keep improving, perhaps even do extraordinary work when we most need it?
Is 'something' the best it gets?
I know we can do better.
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