Day 18: I see you

Observation: Sometimes those dressed in the most severe or corporate ways let it be known that they are not the people they appear. To this girl - I see you. The real you.

Opportunities:

- Marketing idea for lingerie. Many girls (I can't really talk for men) wear lingerie that expresses how they feel on that day - be it sexy, playful or just comfortable in their own skin. Do a campaign based around these truths. You are the real you underneath, no matter what uniform you need to put on.

- Business idea - Daily change wrist jewellery for men and women - stylish enough to go with work wear but different enough to be noticed by those paying attention. Easily changeable elements to reflect what you want that day or that year - be it love, confidence, strength or protection.

- Corporate organisational culture idea - have a 'this is me' day. Be it in the office or off site, have a day where people dress completely as they would on the weekend. It could be ripped jeans and rock T-shirts, their pajamas or a ball gown. Facilitating people really getting to know each other and respect it.

- Marketing idea - A coffee shop or gym that allowed for very small personal lockers for girls work / personal shoes. Rather than having to lug them in each day, they could grab them with their morning coffee. It could be on a rotating basis for loyal customers. It could also work for a shoe store - imagine a shoe store putting in a coffee machine and opening for loyal customers to swap to their work shoes. They would be exposed to the latest range and have a chance to share their passion with other shoe lovers. Everyones happy!