Observation: Our days are littered with little bits of paper. Some of them so close they are right beside our skin. Be it dry cleaner tags, receipts, tickets or clothing labels...our daily life has many meaningless bits of paper. However they all have one thing in common - we physically touch them. Without thought.
Opportunities:
- Make all the small, seemingly meaningless customer touch points meaningful or distinct. Or do away with them altogether. If you are a dry cleaner, why not have tags that are colourful and make people laugh or gorgeously sleek showing the care and premium service you give? Why not surprise people with occassionally slipping in clothes care sachets or shop all with fortune-cookie like treats (this would be particularly fun for traditional Chinese-owned dry cleaners). Make a small daily transaction a meaningful brand gesture that customers will look for and enjoy, every time they come back to you.
- Run a 'golden ticket' competition - make a few of those daily touch points a potential pot of gold. People will definitely pay attention to your brand with a golden prize.
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