Observation: People stop smiling when its raining (except me, who loves it with a giddy delight). In the midst of lovely spring days people seem bereft at the return of the rain, grumpily getting out rumpled umbrellas and huddling determinedly forward using their shield as an aggressive response to their loss.
Opportunities:
- Start a 'sunshine' cafe. On properly rainy days, give people a small token to make them happy, be it chocolate, a fortune cookie or a simple smiley sticker. Or an extra shot, free, to help kick start them on the day. During winter, have artfully arranged "SAD" lamps and sunshiney flowers and plants. During warm weather, open the windows, the roof if possible and serve tropical breakfasts. The team could wear flowers in their hair. A little dash of unashamed sunshine in the rain.
- If you are a high-foot traffic business, offer free re-usable umbrellas for people to take if they need it, returning it if they are able, bringing return foot traffic and regular customer love.
- Start a small, mobile rainy day business - from a cart. Have an enormous brightly coloured umbrella awning, the ability to play upbeat tubes and sell umbrellas from 'just get me to the office price' to premium. Add hats, scarves, boots, ponchos and hot chocolate and warm cinnamon donuts. You only need to work when it's raining!
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