Observation: There are some situations where we all become equal. Sometimes, by doing the same physical actions, we enter the same space emotionally.
Opportunity:
- Could be the starting point of communications for global brands? The global brand may need different names, flavours and styles of information. However, is there a physical moment that all people experience the same way? For Schweppes it is the moment of fizz, for Nike it is that moment of personal physical challenge. For hotels it is that moment when you flop onto the bed when you get in. What is a physical gesture that is your clue to the emotional commonality around your brand experience?
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