Is it just me or have you too stopped bothering to read the articles about the changing nature of the advertising industry? Like a twisted self-introspective fairy tale, articles depict a combination of sky falling, big bad wolf coming, ark-building, fleece-chasing and the search for El-Dorado.
It's boring.
Isn't a industry which exists to help brands and people connect meant to be all about them, not us.
Call me (happily) simple.
In the words of David Ogilvy, A good advertisement is one which sells the product without drawing attention to itself. Works for agencies too.
Stop talking about yourself. I'll try to stop talking about myself.
Let's talk about amazing people, amazing brands and what makes them great.
Always great for inspiration...http://www.lovemarks.com/ (Dettol is trending up - who would have guessed!)
Photo credit: The Chicagoist
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