Thinking about corporate social responsibility in particular this week. And I wonder, are we looking the other way?With all the focus on ROS, ROE, ROI....are we looking at things in reverse?
Sure, we need to find money to support change initiatives and do so sustainably. But who has REALLY ever changed behaviour because of their head, logic and the company's money. I think we are looking the wrong way....with all the focus on return.... we are missing the point.
It is good. It feels good. It helps. It makes others feel good.
And that feeling is what really drives sustained engagement and change.
Money shmoney. If people (who make up companies) believe and it is their hearts that are engaged, they will find a way to make it sustainable financially.
What do you think? Are these glasses too rosy?
photo credit, the very cute Derek (lilbuttz)
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