Observation: A crazy picture of a dog with a sausage balanced on its nose. A sign for a seafood restaurant!Huh? But it did stop me in my tracks and I did immediately think a) that's a little nutty and b) I love it too. Their love of the nutty and being true to it, drew me in.
Opportunities:
- Put your crazy on the outside. If your team is obsessed with your puppies, lattes, donuts, gardens, children, small green men...putting the real you on the outside will draw people in. At least it will start a conversation! And even the biggest corporate buyers are still just people.
- Continuing from the previous point, will outing what you, personally, love help internally too? What about starting an old-fashioned show and tell once a week - for 5 minutes each person tells a story about something they love. It breaks down barriers, brings fresh perspectives and who knows, could lead to some interesting new collaborations!
- Going for that next job? Share a little of what you love. I hear time and again of people looking for passion in new additions to the team.
Fundamental to driving the success of many online businesses - the shared love of different subjects and people. Parallel to Seth Godin's notion of tribes. A clear signal of what you love brings those who will tell your story, share your brand, closer to you.
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