Are we looking the other way?

Thinking about corporate social responsibility in particular this week. And I wonder, are we looking the other way?
With all the focus on ROS, ROE, ROI....are we looking at things in reverse?

Sure, we need to find money to support change initiatives and do so sustainably. But who has REALLY ever changed behaviour because of their head, logic and the company's money. I think we are looking the wrong way....with all the focus on return.... we are missing the point.
It is good. It feels good. It helps. It makes others feel good.
And that feeling is what really drives sustained engagement and change.
Money shmoney. If people (who make up companies) believe and it is their hearts that are engaged, they will find a way to make it sustainable financially.

What do you think? Are these glasses too rosy?
photo credit, the very cute Derek (lilbuttz)

respect, the non-shiny kind

With all the business heroes, stars and mavens, it's easy to forget the other star performers.
Those who have little (at least to begin with).
Yet somehow, their children end up going to good schools and performing well at University. And perhaps they own their own home outright. Or they manage to pay the rent and eat well.
These are the people who I admire, who work 350 days in the year, making little, but little by little, and with clear goals and values - transforming their lives.

And they are successful. In their own way.

They show courage, positivity, hard work and a determined vision of what they would like to achieve. If they can come so far, perhaps we can learn from them and make that special project happen, achieve that raise or maybe, change our world.

respect.

photo credit: kdriese

nike brand glow more like a mirage!

Wonderment. Yesterday, whilst selling off goods and chattels at a local market I saw the power of the Nike brand.
In an endeavour to continue the re-use cycle of my MUCH loved running shoes, I threw them in to the mix of oddments as I laid my life on sale at a local market.
Despite their clear use, these shoes were snapped up with glee. In fact, by people who didn't even fit them!
I am happy my shoes will continue their life and am reminded of the long memory of consumers for strong brands, even with significantly reduced above the line advertising.
I wonder however if their more "engaged" consumers through a more integrated / engaging marketing strategy are actually more engaged than we all were with the message to 'just do it'?
What are your thoughts on Nike's marketing strategy?

image: www.sneakerfiles.com