Is your customer hard to get to, let alone have a conversation with?
Well...why are you trying to have a conversation with them?
Why should they listen?
Maybe it is us who should be doing the listening. To what they have to say.
Mack Collier (@mackcollier) recently shared that Dell customers would be willing to pay more to get better service. An interesting finding for a highly price driven category. Kraft listened when the public told them that the name for the new version of the iconic Australian brand Vegemite, iSnack 2.0, stunk and killed the name in 4 days. As a result both brands have gained much positive media exposure for the way they listened to customers.
Maybe your customer (or potential customer) is not untouchable, they merely expect you to get to know them a little better first?
Flickr photo credit: Verces300
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Indeed, Conversations aren't conversations if you aren't talking the same topic!
ReplyDeleteAgreed atariboy! It is funny to hear those parallel conversations when people appear to be having a conversation but are merely talking to their own points as the other takes a breath!
ReplyDeleteAlso, conversations don't start without a topic of interest to both parties.