Obvious to you.

At a fabulous event to stimulate and inspire entrepreneurship from a surprising source - The British Library, I was reminded about the importance of placing yourself in your customers' shoes. 

Christina Richardson, founder of the Nurture Network, an outsourced marketing function for small business did a succinct presentation on key steps as you market your new business. 

With respect, to me it was obvious. With even more respect, I saw many people in the audience madly scribbling notes. 

It was a reminder to think about what of value can be shared, however obvious it may be to you. 

You? What could you share that may be obvious to you, but helpful to your customers?