Attending an event at the glorious Theatre Royal Haymarket today, a Master Class with Joan Collins, it was a reminder about passion. And about people.
Funnily enough it wasn't from Ms Collins (who is absolutely an inspiration in terms of determination, pragmatism and traffic-stopping legs at any age!). Rather, it was after, speaking to people involved with the Master Class, the theatre and acting in general. They have their own language, what to me would be famous actors are master practitioners and dramatic practice becomes the craft.
People have enormous, life-dedicating passion to the craft. But if I passed them on the street, or saw them in-store I would type-cast them as an X-type consumer.
It was a vivid, candid and razor witted reminder that people are not defined by their 'type', they are defined by their passions.
I wonder what you find if you ask some of your customers about their passions?
*The Master Class is about to do some even more exciting projects - I recommend you learn more about this very positive organisation supporting London Youth and sign up for updates at http://www.masterclass.org.uk/.
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