Selection for the curious: not the headline news in brand

Brand

Vitaminwater emphasize the "energy-boosting" properties of their drink with bus shelter ads in the States.

Kellogg and Augme Technologies have announced that they will be working on optimising interactive packaging technology with the aim of acquiring data about Kellogg’s customer base over the next year.

Sainsbury’s juices get portion control windows to help customers manage dietary intake.

Innovation

This time, innovation in service! Heartbreak Hotel - Dutch hotel's weekend divorce service. via @iconoculture

Where do good ideas come from? Great summary of current opinions by practitioners and insight into how its done by the Made by Many team. @madebymany

Design

Inspiring and cultivating creativity. Hint: 9 of the top 10 motivators are intrinsic, not intrinsic! via @the99percent

Great site around the new John Hegarty book. Home truths, funny truths and the occasional fish slap:

http://www.hegartyonadvertising.com. Includes the great quote:

Creativity isn't an occupation, its a preoccupation.

Genius

Good starter article on the learning secrets of Polyglots, Polymaths and Savants.

Dzongkha anyone?