Look up! A simple marketing idea

Walking along recently I was forced to look up by the contrast of a brilliantly lit building in my area. Amongst the finery of Mayfair the luminescent glow of green, yellow and blue neon tubes draped in windows definitely got my attention.

As did the fact that the very beautiful building is for rent.

Elegant, cool, effective and low cost. Love it.

YOU? What could you do that with a bit of creativity could have a BIG impact?