It's funny how eventually, employees talk. Eventually in companies with questionable behaviours and management styles people who joined because of the 'talk' find they don't like the walk. So they too walk. And increasingly talk, through sites like Glassdoor.com and the interconnected work force via Linkedin and other social media.
This has been brand mantra for some time, with authenticity being a overt ingredient of powerful brands for the last 10+ years.
People manager and HR teams also intuitively know that authenticity dramatically affects teams and the the HR function.
I wonder what would happen if we had a HR / Brand team mash-up? Rather than doing the standard brand touch-point mapping and prescribing recommendations to make people all sing along we instead allowed things to get...messy. And passionate. And bi-directional.
I think both teams would benefit massively from some frank, creative and fun conversation about how we can make the whole organisation walk the talk. The pay-off? Gain and keep amazing people that will drive your business success.
Organisations are inherently imperfect but some great examples in the right direction include Zappo's, Carman's and Thoughtworks.
You? How do you make your company walk the talk?
Image credit: Openpresswire
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