stop talking.

Recently there has been discussions, presentations and articles (check out the interesting link to the Age of Singularity from @RyanMacJones here) upon the notion of 'brand purpose'. Essentially, this is a re-badged blend of a good old fashioned brand vision and corporate social responsibility (CSR) marketing.

My challenge: stop talking about it to your peers and do good things.

As a marketer we need to sell constantly, to our management, our sales team and our peers to get our ideas across and implemented. Taking the principle of brand purpose at it's base level - the whole point is to do good things. And do so in a way that sustainable for your business (i.e. delivers profitability).

So now that you have sold it in - stop talking, start doing.

You? What are some of the great brand purpose initiatives you are initiating?

Image credit: Zami.com