Is the best creative in the building your Finance Manager?

Ongoing research by Humantific in a fascinating project to understand the design thinking process, Design Thinking Made Visible, found that some students in Business Schools had the same type of creative thinking, in the truest sense of the word, as creative students. And vice versa.

So - what innovation goodness are we missing out in our marketing-led ideation sessions?

Can you invite the Finance Manager, the bus-boy or the logistics co-ordinator into the room next time you have have an ideation session? They may just be the spark that ignites your next success.

If not - you may all just have had a lot of fun in the process. Great!

Let me know how it goes :)

Hat tip to @Rubyku for sharing the research project. Thank you, it's awesome :)